Thales Teixeira talks about how he felt compelled to share his knowledge from years of researching digital disruption, startups and companies growth strategies. He discusses why he feels the patterns of corporate behavior and processes he has developed will be helpful for organizations going forward.
Author & Associate Professor, Harvard Business School
Thales Teixeira is an Associate Professor at Harvard Business School, where he has taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and Ecommerce. He has consulted or advised top executives of over 15 of the Fortune 100 companies and is the author of dozens of articles published in trade press outlets such as The Harvard Business Review, The McKinsey Quarterly, Think with Google, and in academic journals. His new book is titled Unlocking the Customer Value Chain.
