Sarder TV
Sarder TV
You are at:»»What are the elements of a great campaign?

What are the elements of a great campaign?

0
By on Learning from the Best, Marketing & Sales, Technology
Showing 1 of 1

Jeff Tan (VP Strategy, Posterscope USA)


Jeff Tan lays out the elements of a great advertising campaign including providing strong consumer insight the correct enabling technology and compelling authentic content. He discusses the Bernie Sanders presidential campaign in the light of these elements.

Share.

About Author

Jeff Tan

VP Strategy, Posterscope USA

Jeff Tan is a thought leader and change maker in the advertising industry. A digital native, he has consulted with global brands in the USA, UK, Australia and Germany. Jeff has worked on advertising campaigns for clients including Disney, Coca Cola, Calvin Klein, Fox, Nissan, and launched the world’s first face-detection dynamic OOH campaign for General Motors in Los Angeles.

Interviewed By


Tracey Fitzpatrick

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

Related Posts

Leave A Reply