Does your interaction as a college professor with young people provide insights into digital disruption?

Thales Teixeira (Author & Associate Professor, Harvard Business School)

Thales Teixeira explains how being a college professor at the Harvard Business School provides insights from college students who are avid users of technology and opens doors to gaining information from corporations and startups. He talks about his findings from his research into large corporations. This includes discovering that executives spend approximately ninety percent of their time focused on their own industry. This leads to a lack of understanding of how digital disruption and changing consumers needs are impacting other industries.

How do customers drive disruption?

How can traditional corporations avoid losing customer share to startups?

About the Author

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Thales Teixeira

Author & Associate Professor, Harvard Business School

Thales Teixeira is an Associate Professor at Harvard Business School, where he has taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and Ecommerce. He has consulted or advised top executives of over 15 of the Fortune 100 companies and is the author of dozens of articles published in trade press outlets such as The Harvard Business Review, The McKinsey Quarterly, Think with Google, and in academic journals. His new book is titled Unlocking the Customer Value Chain.

Interview By

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

Tracey is a Telly Award winning producer and reporter and has spent over a decade at Cablevision. She also has had stints at Time Warner’s NY1 News, and recently a financial news anchor with Market News Video.

Tracey is the recipient of several industry awards including, a Cable Ace Nominee, and is a three time Telly Award winning producer/reporter.

In addition, she writes for Examiner.com, an online news and entertainment site with a focus on fashion and fundraising, and also creates content for Wochit, an award-winning video creation platform.

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