Do leaders need to be fearless in their pursuit of creating a legacy brand?

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Lucas Conley (Author of Legacy in the Making)

Lucas Conley discusses the importance of having a degree of concern to be able to make well thought out business decisions. He talks about his belief that leaders who are fearless could abandon the roots of the company when moving forward.

 

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About Author

Lucas Conley

Author of Legacy in the Making

Lucas Conley is the executive editor at The Legacy Lab, the author of Obsessive Branding Disorder (one of Strategy + Business’s best books of 2008), and the coauthor of The Method Method (listed as a “top ten” marketing book in 2011 by Advertising Age). A former researcher for The Atlantic and staff writer for Fast Company, he has written for The Boston Globe, ESPN: The Magazine, SPIN, and The Wall Street Journal Magazine. A journalist with an eye for stories that change how we see the world, Conley has appeared on The Colbert Report, ABC World News, CNN’s BookTV, NPR, and at South by Southwest.

Interviewed By


Vanessa Tyler

Vanessa Tyler

Sarder TV Journalist, and Emmy Award-Winning Journalist & Anchor

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