Do businesses need to work on legacy building every day to be successful?

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Lucas Conley (Author of Legacy in the Making)

Lucas Conley talks about the need for companies who are committed to building a modern legacy to work on transformation and evolution on a daily basis. He provides an example of a company that missed a major opportunity by not being forward thinking and taking calculated risks.

 

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About Author

Lucas Conley

Author of Legacy in the Making

Lucas Conley is the executive editor at The Legacy Lab, the author of Obsessive Branding Disorder (one of Strategy + Business’s best books of 2008), and the coauthor of The Method Method (listed as a “top ten” marketing book in 2011 by Advertising Age). A former researcher for The Atlantic and staff writer for Fast Company, he has written for The Boston Globe, ESPN: The Magazine, SPIN, and The Wall Street Journal Magazine. A journalist with an eye for stories that change how we see the world, Conley has appeared on The Colbert Report, ABC World News, CNN’s BookTV, NPR, and at South by Southwest.

Interviewed By


Vanessa Tyler

Vanessa Tyler

Sarder TV Journalist, and Emmy Award-Winning Journalist & Anchor

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