Lucas Conley discusses the process of making good business decisions. He talks about why it is important to know which decisions need to be evaluated in terms of long term business growth and which decisions don’t need that level of thought.
Author of Legacy in the Making
Lucas Conley is the executive editor at The Legacy Lab, the author of Obsessive Branding Disorder (one of Strategy + Business’s best books of 2008), and the coauthor of The Method Method (listed as a “top ten” marketing book in 2011 by Advertising Age). A former researcher for The Atlantic and staff writer for Fast Company, he has written for The Boston Globe, ESPN: The Magazine, SPIN, and The Wall Street Journal Magazine. A journalist with an eye for stories that change how we see the world, Conley has appeared on The Colbert Report, ABC World News, CNN’s BookTV, NPR, and at South by Southwest.
