What are the different roles in brand marketing?

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Tracey Abbott (Former VP Strategic Planning, Footlocker)


Tracey Abbott talks about the differences in marketing strategies based on whether you are a market leader or a challenger. She talks about how the marketing approach needs to be different based on ones position in the industry.

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About Author

Tracey Abbott

Former VP Strategic Planning, Footlocker

Experienced consumer goods and retail leader with P&L leadership experience in the United States, Europe, Middle East and Asia. 20-year career with top consumer goods companies managing teams up to 50 people. Tracey joined Footlocker as VP of Strategic Planning in December 2012, where her responsibilities included leading global strategy and financial planning for the $6 billion athletic sports and apparel retailer. Previously she has also worked for PepsiCo, A.T. Kearney, Adidas-Salomon A.G. and Eastman Kodak in different roles and countries. Currently, Tracey is Vice President Operations at Partners Group.

Interviewed By


Jennifer Crumpton

Jennifer Crumpton

Sarder TV Anchor, Author & Media Professional

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