Why is it critical to create a niche?

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Dorie Clark (Author of Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It)


Choosing a niche subject as an area of expertise can be a fast track to thought leadership according to Dorie Clark. She explains why it is necessary to choose a niche subject rather than a broad topic and how it can be used to become an expert in ones field.

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About Author

Dorie Clark

Author, Professor & Marketing Consultant

Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, Forbes, Entrepreneur, and the World Economic Forum blog. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is the author of three books: Reinventing You, Stand Out and Entrepreneurial You. Clark consults and speaks for a diverse range of clients, and is also an adjunct professor of business administration at Duke University’s Fuqua School of Business and a Visiting Professor for IE Business School in Madrid, Spain.

Associated Organizations


Interviewed By


Jennifer Crumpton

Jennifer Crumpton

Sarder TV Anchor, Author & Media Professional

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