How do you create learning that makes a difference?

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Robert Burnside (CLO, Ketchum)


Robert Burnside talks about the importance of creating learning programs that are not just a waste of employee time. He discusses why when creating a learning program, you have to keep the end goal in mind and that it adds to the bottom line. According to Burnside, if learning programs do not contribute to corporate goals then CEOs will find outside organizations or consultants to achieve the needed objective.

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About Author

Robert Burnside

Senior Learning Advisor

Robert M. Burnside is an advisor on the positive use of Generative AI for human learning and development. His background includes 15 years in leadership development at the Center for Creative Leadership, 14 years as Chief Learning Officer for Ketchum Public Relations, and 7 years as Senior Learning Advisor for Nomadic Learning. These experiences have equipped him to approach understanding the burgeoning impact of Generative AI on the world from a practical standpoint in its effect on leadership, learning and life, both at the individual and organization levels.

Associated Organizations


Interviewed By


Vaishali Jain

Vaishali Jain

Sarder TV Journalist, and Former Bloomberg TV Journalist

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