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What corporate example demonstrates the Gray Rhino concept?

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Michele Wucker (Author & CEO, Gray Rhino & Company)


Michelle Wucker provides the example of the Kodak company which invented the digital camera and then ignored the possibilities of the future digital world to try and protect their other products and totally missed huge opportunities.

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About Author

Michele Wucker

Author & CEO, Gray Rhino & Company

Michele Wucker is an author, commentator and policy analyst specializing in the world economy and crisis anticipation. Michele is a global thought leader with three decades of experience in media, finance, and non-profit management and content creation. She is the author of The Gray Rhino: How to Recognize and Act on the Obvious Dangers we Ignore.

Interviewed By


Tracey Fitzpatrick

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

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