
What is the meaning of a brand?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman talks about the importance of the brand promise which he defines in terms of how a product or service answers a problem for a consumer. He discusses the need for companies to ensure that their product or service does what they promise the consumer it

What do you see happening with AI in the future?
Paul Daugherty (Author & Chief Technology and Innovation Officer at Accenture) Paul Daugherty offers his thoughts on the future of AI. According to Daugherty, the way we use technology now is still in a primitive manner and all that will change with the introduction of AI including that the interface between humans and technology will

Do CIOs work on business revenue generating strategies?
Randy Gross (CIO, CompTIA) Randy Gross talks about how as the CIO of CompTIA he is viewed as a partner in helping the business achieve their goals. He explains that it is his job to have a major understanding of the different business models and to help ensure that customers are satisfied.