When does a company mission become a movement?

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Mehran Assadi (CEO, National Life Group)

Mehran Assadi discusses how a company mission or cause can grow into a movement through the adoption of beliefs in helping people. He explains that for this to happen the cause needs to be simple and easily understood.


About Author

Mehran Assadi

CEO, National Life Group

Mehran Assadi is the President and Chief Executive Officer of National Life Group since 2009. He also serves on the Board of National Life and chairs the Board of Sentinel Funds. Mr Assadi has led major growth in sales of National Life’s life and annuity products and worked to build a culture of collaboration, engagement and empowerment among employees. Before joining National Life Group, Mr. Assadi served as chief marketing officer and chief information officer at Provident Mutual in Newark, Delaware.

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