When does a company mission become a movement?

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Mehran Assadi (CEO, National Life Group)

Mehran Assadi discusses how a company mission or cause can grow into a movement through the adoption of beliefs in helping people. He explains that for this to happen the cause needs to be simple and easily understood.


About Author

Mehran Assadi

Chairman & CEO, National Life Group

Mehran Assadi is Chairman, Chief Executive Officer and President of National Life Group. Mr. Assadi has led major growth in sales of National Life’s life and annuity products and worked to build a culture of collaboration, engagement and empowerment among employees. He joined National Life’s Board of Directors in 2009 and was elected Chairman in 2017. Before joining National Life Group, Mr. Assadi served as CMO and CIO at Provident Mutual in Newark, Delaware. A graduate of Towson University, Assadi has a Master's in Management Information Systems from the University of Baltimore.

Associated Organizations

Interviewed By

Vaishali Jain

Vaishali Jain

Sarder TV Journalist, and Former Bloomberg TV Journalist

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