How did your company Endeavor come about?

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Linda Rottenberg (Author & CEO, Endeavor)

Linda Rottenberg tells the story of how she conceived the idea for her company, Endeavor, while in Latin America, sitting in a taxi and how she wrote up her business plan on a napkin in her parents kitchen. She discusses the difficulty in choosing entrepreneurship over less risky careers.


About Author

Linda Rottenberg

Author & CEO, Endeavor

Linda Rottenberg is considered among the world’s most dynamic experts on entrepreneurship, innovation, and leadership. A frequent lecturer at Fortune 500 companies, Rottenberg is the subject of four case studies by Harvard Business School and the Stanford Graduate School of Business. Ms. Rottenberg is Co-founder and CEO of Endeavor, the world’s leading organization supporting high-impact entrepreneurs. She is also author of the New York Times bestseller, CRAZY IS A COMPLIMENT: The Power of Zigging When Everyone Else Zags, published in October 2014.

Interviewed By

Jennifer Crumpton

Jennifer Crumpton

Sarder TV Anchor, Author & Media Professional

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