What have we learned about disruption in the luxury markets?
Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira uses an example of a company started by one of…
Marketing & Sales
Why are so many companies moving toward a membership environment?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter talks about the growing interest in the membership economy and a subscription-based…
How does a membership economy change the customer relationship?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter talks about how implementing a membership economy changes how companies treat their…
How do membership & sharing economies differ?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter explains the differences between membership economies including subscription-based services and sharing economies…
Are Millennials the biggest market for membership products & services?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter talks about the demographics of the membership economy and the market for…
What has led to an increased interest in a membership economy?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter explains what she sees as contributing factors to the popularity of the…
What is the best way to determine if a company will benefit from a subscription-based business model?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter goes over the benefits of implementing a subscription-based business model. This includes…
What are the drawbacks of a membership economy?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter explains some of the problems that can arise with a membership business…
How does consumer privacy coexist with a membership economy?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter explains the issue of privacy and how it relates to membership organizations.…
What kinds of companies are transitioning to a membership economy?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter provides examples of types of companies and industries that have jumped into…