What metrics should be used to evaluate the success of a digital campaign?
Tom Donohoe (Author, CEO & Founder of Level Agency) Tom Donohoe discusses what business leaders should be looking for when evaluating…
Marketing & Sales
What kind of information should CEO’s be getting from their marketing team?
Tom Donohoe (Author, CEO & Founder of Level Agency) Tom Donohoe provides his recommendations for what and how often CEO’s should…
Is it difficult to determine the cost per sale or acquisition?
Tom Donohoe (Author, CEO & Founder of Level Agency) Tom Donohoe shares his knowledge of how marketing teams can provide detailed…
Will privacy concerns with social media impact digital marketing?
Tom Donohoe (Author, CEO & Founder of Level Agency) Tom Donohoe addresses the issue of what will happen to digital advertising…
Do digital marketing strategies need to be different for an international market?
Tom Donohoe (Author, CEO & Founder of Level Agency) Tom Donohoe explains what needs to be different when undertaking international digital…
What is the Mack Institute for Innovation Management?
Nicolaj Siggelkow (Author & Professor at The Wharton School) Professor Nicolaj Siggelkow explains the work of the Mack Institute for Innovation…
Why did you write Connected Strategy?
Nicolaj Siggelkow (Author & Professor at The Wharton School) Nicolaj Siggelkow shares his reasons for deciding to write his book, Connected…
What do organizations need to learn about the customer relationship?
Nicolaj Siggelkow (Author & Professor at The Wharton School) Nicolaj Siggelkow explores the different facets of the customer experience and how…
How is Disney using a connected strategy successfully?
Nicolaj Siggelkow (Author & Professor at The Wharton School) Nicolaj Siggelkow talks about how Disney is a great example of a…
Can you explain the four elements of a connected strategy?
Nicolaj Siggelkow (Author & Professor at The Wharton School) Nicolaj Siggelkow discusses the four elements of a connected relationship that he…