Can you explain the principle Obsess Over Customers?


Steve Anderson (Author & President, The Anderson Network)

Steve Anderson discusses Amazon’s focus on customers. Anderson describes the principle he created to mimic the Amazon premise when he refers to as Obsess Over Customers. He provides examples of how Amazon has made this their guiding principle across all businesses.


About Author

Steve Anderson

Author & President, The Anderson Network

Steve Anderson has spent his 35+ year career helping the insurance industry understand, integrate, and leverage current and emerging technologies. For the last 20 years, he has crossed the nation speaking at places like SAFECO, AAA, Nationwide, as well as many state insurance associations. He is on the faculty of credentialing organizations teaching thousands of insurance professionals and is a writer/contributor to multiple publications. Steve is the author of The Bezos Letters: 14 Principles to Grow Your Business Like Amazon.

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