How can the advertising industry embrace change?

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Jeff Tan (VP Strategy, Posterscope USA)


Jeff Tan provides three simple steps for the advertising industry and the out of home advertising industry specifically, to move forward in the face of major disruption in how products and services are offered to consumers.

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About Author

Jeff Tan

VP Strategy, Posterscope USA

Jeff Tan is a thought leader and change maker in the advertising industry. A digital native, he has consulted with global brands in the USA, UK, Australia and Germany. Jeff has worked on advertising campaigns for clients including Disney, Coca Cola, Calvin Klein, Fox, Nissan, and launched the world’s first face-detection dynamic OOH campaign for General Motors in Los Angeles.

Interviewed By


Tracey Fitzpatrick

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

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