How has the mission of your business changed over the years?

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Danielle Chang (Founder at LUCKYRICE, LLC.)

Danielle Chang discusses how interest in Asian culture including its food has become globally beloved in recent years. She talks about how she has long wanted to create a business that reflects her culture. She tells the story of how she first created a magazine about the Asian culture including about food and travel and ideas. Now she believes she has the right vehicle for a successful business with LUCKYRICE where the focus is on the universal medium of food.


About Author

Danielle Chang

Founder at LUCKYRICE, LLC.

Danielle is a Cultural Entrepreneur. For the past quarter of a century, she has worked across cultural industries - including art, media, fashion and food - to incubate brands into innovative companies. She is the founder of LUCKYRICE, an experiential and content production company that shines a spotlight on Asian culture through the universally appetizing lens of food and drink.

Interviewed By

Vaishali Jain

Vaishali Jain

Sarder TV Journalist, and Former Bloomberg TV Journalist

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