Why is it important for CEO’s to have a basic understanding of digital marketing?
Tom Donohoe (Author, CEO & Founder of Level Agency) Tom Donohoe explains why he believes it is necessary for company executives…
Tom Donohoe
Author, CEO & Founder of Level Agency
Thomas J. Donohoe is the author of The CEO’s Digital Marketing Playbook, as well as founder and CEO of Level Agency, a leader in direct-response digital advertising and customer generation for domestic and international B2B and high-value B2C verticals. Mr. Donohoe is the rare marketing CEO with deep hands-on knowledge of the advertising platforms, tactics and technologies that power ROI and drive results in today’s ever-evolving marketing environment.
Interviewed By
Vaishali Jain
Sarder TV Journalist, and Former Bloomberg TV Journalist
What is customer generation marketing?
Tom Donohoe (Author, CEO & Founder of Level Agency) Tom Donohoe explains the concept of customer generation marketing which is focused…
What is the power of data-driven digital advertising?
Tom Donohoe (Author, CEO & Founder of Level Agency) Tom Donohoe explains why digital advertising and marketing campaigns based on targeted…
What are the most effective platforms for digital advertising?
Tom Donohoe (Author, CEO & Founder of Level Agency) Tom Donohoe explains why Google and Facebook are the most effective and…
What are the four things every company needs to do to get new customers?
Tom Donohoe (Author, CEO & Founder of Level Agency) Tom Donohoe explains the four core essential strategies outlined in The CEO’s…
Does The CEO’s Digital Marketing Playbook have advice for new entrepreneurs or startups?
Tom Donohoe (Author, CEO & Founder of Level Agency) Tom Donohoe explains that while his book, The CEO’s Digital Marketing Playbook…
What metrics should be used to evaluate the success of a digital campaign?
Tom Donohoe (Author, CEO & Founder of Level Agency) Tom Donohoe discusses what business leaders should be looking for when evaluating…
What kind of information should CEO’s be getting from their marketing team?
Tom Donohoe (Author, CEO & Founder of Level Agency) Tom Donohoe provides his recommendations for what and how often CEO’s should…
Is it difficult to determine the cost per sale or acquisition?
Tom Donohoe (Author, CEO & Founder of Level Agency) Tom Donohoe shares his knowledge of how marketing teams can provide detailed…
Will privacy concerns with social media impact digital marketing?
Tom Donohoe (Author, CEO & Founder of Level Agency) Tom Donohoe addresses the issue of what will happen to digital advertising…