Introduction – Thales Teixeira
Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira is an Associate Professor at Harvard Business School, where he…
Thales Teixeira
Author & Associate Professor, Harvard Business School
Thales Teixeira is an Associate Professor at Harvard Business School, where he has taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and Ecommerce. He has consulted or advised top executives of over 15 of the Fortune 100 companies and is the author of dozens of articles published in trade press outlets such as The Harvard Business Review, The McKinsey Quarterly, Think with Google, and in academic journals. His new book is titled Unlocking the Customer Value Chain.
Interviewed By
Tracey Fitzpatrick
Sarder TV Anchor & Former Market News Video Anchor
Full Episode – Thales Teixeira
Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira is an Associate Professor at Harvard Business School, where he…
Learning is Highest ROI Possible – Thales Teixeira
Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira is an Associate Professor at Harvard Business School, where he…
What was your career path to becoming a professor & a business consultant?
Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira, Associate Professor at the Harvard Business School, and author of…
Has the attention span of consumers changed over time?
Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira discusses the topic of consumer attention span and explains that…
Why did you write your book, Unlocking the Customer Value Chain?
Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira discusses his motivation for writing his new book, Unlocking the…
Over your eight years of research did the pattern of business behavior you identified change significantly?
Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira talks about the eight years of research he conducted into…
How do customers drive disruption?
Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira explains how he discovered that customers, not technology or business…
Does your interaction as a college professor with young people provide insights into digital disruption?
Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira explains how being a college professor at the Harvard Business…
How can traditional corporations avoid losing customer share to startups?
Thales Teixeira (Author & Associate Professor, Harvard Business School) Thales Teixeira explains his concept of the customer value chain and talks…