Introduction – Stephen Wunker
Stephen Wunker (Author & Managing Director, New Markets Advisors)
Stephen Wunker
Author & Managing Director, New Markets Advisors
Stephen Wunker is a specialist in new markets, he combines world-class strategy consulting and entrepreneurial skills. Wunker is the author of Capturing New Markets: How Smart Companies Create Opportunities Others Don't, named one of the five Best Business Books of 2011, as well as co-author of Jobs to be Done: A Roadmap for Customer Centered Innovation (Amacom, 2016). Stephen has a long track record of creating successful ventures for his own companies and on behalf of clients.
Interviewed By
Tracey Fitzpatrick
Sarder TV Anchor & Former Market News Video Anchor
Stephen Wunker – Full Interview
Stephen Wunker (Author & Managing Director, New Markets Advisors)
Learning is … Life
Stephen Wunker (Author & Managing Director, New Markets Advisors)
Why do you believe Jobs to be Done could help companies create products that reframe the market?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker, Managing Director, New Markets Advisors, and author of Jobs to…
How important is it for companies to adapt and embrace emerging trends?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker talks about business focus and whether companies should be concerned…
Is it possible to create safety nets in the innovation process?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker provides recommendations for creating a safety net around the product…
Why do traditional brainstorming sessions generally fail?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker lays out his recommendations on how to begin the process…
Why is it important to conduct on the spot market research?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker talks about the necessity to do market research with consumers…
What methods of research should companies be leveraging to keep customers happy and engaged?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker provides his recommendations on the types of market research to…
How should Big Data be used in product development?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker cautions companies on the use of Big Data for marketing…