What are freemiums & how are they used?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter defines freemiums and explains how some companies use them to attract new…
Robbie Baxter
Author of The Membership Economy
Robbie Kellman Baxter is the author of The Membership Economy. She brings over twenty years of strategy consulting and marketing expertise to her book and to Peninsula Strategies, her full-service strategic marketing consulting firm. Robbie's clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Yahoo!, Oracle and eBay. Over the past ten plus years, Peninsula Strategies has advised nearly one hundred organizations on growth strategy.
Interviewed By
Tracey Fitzpatrick
Sarder TV Anchor & Former Market News Video Anchor
How has the role of CIO changed with the new economy?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter discusses how the use of SAAS has altered the role of the…
What is the best way for an established company to introduce a membership-based business model?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter talks about how established companies can gain experience in a limited way…
Explain the concept of subscription fatigue
Robbie Baxter (Author of The Membership Economy) Robbie Baxter explains how consumers can reach subscription fatigue from having too many subscriptions…
How could a company like Sears completely miss out on the changes in the membership economy?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter gives her view of how a major retailer such as Sears, that…
What is the best way to start a new membership-based business?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter provides her recommendations for entrepreneurs starting a membership-based business. She provides questions…
What are the challenges facing companies moving from a transactional business model to a membership-based business?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter addresses the issue of the kinds of challenges that companies may have…
What are the most important principles you want readers to learn from your book the Membership Economy?
Robbie Baxter (Author of The Membership Economy) Robbie Baxter explains the main concepts she wants readers to takeaway from reading her…
Talk about the success of Salesforce.com & whether there is room for new disruptors in the market.
Robbie Baxter (Author of The Membership Economy) Robbie Baxter provides an overview of one of the early disruptors in the membership…