Rita McGrath – Full Interview
Rita McGrath (Author & Professor, Columbia Business School)
Rita McGrath
Author & Professor, Columbia Business School
Rita Gunther McGrath is a best-selling author, a sought-after speaker, and a longtime professor at Columbia Business School. Rita is one of the world’s top experts on innovation and growth and is one of the most regularly published authors in the Harvard Business Review. She is consistently ranked among the top 10 management thinkers in the world and was ranked #1 for strategy by Thinkers50. Her best-selling books include The End of Competitive Advantage (Harvard Business Review Press, 2013) and Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen (Houghton Mifflin Harcourt, 2019).
Associated Organizations
Interviewed By
Jennifer Crumpton
Sarder TV Anchor, Author & Media Professional
Learning is… Emotional
Rita McGrath (Author & Professor, Columbia Business School)
What is the main subject for your book The End of the Competitive Advantage?
Rita McGrath (Author & Professor, Columbia Business School) Rita McGrath shares the reasons behind the writing of her book, The End…
Why did you write The End of the Competitive Advantage?
Rita McGrath (Author & Professor, Columbia Business School) Rita McGrath talks about why she wrote her book, The End of the…
Who should be making strategic decisions?
Rita McGrath (Author & Professor, Columbia Business School) Rita McGrath talks about the risk of letting top executives who may be…
What is continuous reconfiguration?
Rita McGrath (Author & Professor, Columbia Business School) Rita McGrath describes the concept of continuous reconfiguration and how its adaptation can…
What is a transient advantage?
Rita McGrath (Author & Professor, Columbia Business School) Rita McGrath defines the term transient advantage and explains its role in the…
What is the importance of leaders being discovery driven?
Rita McGrath (Author & Professor, Columbia Business School) Rita McGrath discusses why it is important for leaders to be flexible in…
How can organizations predict when to change strategies?
Rita McGrath (Author & Professor, Columbia Business School) Rita McGrath provides some early warning signs that organizations can use to detect…
What is the role of the skill gap in the U.S.?
Rita McGrath (Author & Professor, Columbia Business School) Rita McGrath addresses the issue of the current skills gap in the US,…