Introduction – Mark Johnson
Mark Johnson (Author & Co-Founder, Innosight)
Mark Johnson
Author & Co-Founder, Innosight
Mark W. Johnson is a business advisor with over 20 years experience helping companies to create new growth strategies, navigate disruptive innovation, build innovation capabilities, and manage corporate transformation. He has consulted to Global 1000 and start-up companies in a wide range of industries. Mark has keynoted and written extensively about business model innovation and strategy. Most recently, he is the author of the new book "Reinvent Your Business Model" and coauthor of the book "Dual Transformation".
Interviewed By
Tracey Fitzpatrick
Sarder TV Anchor & Former Market News Video Anchor
Full Interview – Mark Johnson
Mark Johnson (Author & Co-Founder, Innosight)
Learning is… Exploring
Mark Johnson (Author & Co-Founder, Innosight)
Why did you write Reinvent Your Business?
Mark Johnson (Author & Co-Founder, Innosight) Mark Johnson explains why he felt it was important to write his book, Reinvent Your…
What do you want business leaders to learn from your book, Reinvent Your Business?
Mark Johnson (Author & Co-Founder, Innosight) Mark Johnson explains what he believes business leaders can gain from reading his book, Reinvent…
Why is it so hard for established companies to develop new business models?
Mark Johnson (Author & Co-Founder, Innosight) Mark Johnson explains why he believes it is difficult for established successful companies to change…
Can you define ‘business model innovation’?
Mark Johnson (Author & Co-Founder, Innosight) Mark Johnson provides a definition for the concept of “business model innovation” that he uses…
What elements are required to create a successful business model?
Mark Johnson (Author & Co-Founder, Innosight) Mark Johnson goes through the different elements that are part of a successful business model.…
Is there an example of a company that created an innovative business model in an established market?
Mark Johnson (Author & Co-Founder, Innosight) Mark Johnson points to Ikea as an example of a company that has developed an…
What kinds of events can cause major shifts in the market?
Mark Johnson (Author & Co-Founder, Innosight) Mark Johnson discusses events that can result in major shifts in the marketplace. This includes…