What advice do you give young people entering the business world today?
Linda Popky (Author & President, Leverage2Market) Linda Popky provides advice for young people who are just starting out in their careers.…
Linda Popky
Author & Founder, Leverage2Market
Linda is founder and president of Leverage2Market® Associates, Inc., a strategic marketing company that helps organizations transform their business through marketing. She is also the author of the forthcoming book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters (Bibliomotion, March 2015). Linda has an MBA and a BS in Communications from Boston University. Her work with business process improvement includes a study mission to Japan on Employee/Customer Loyalty.
Interviewed By
Jennifer Crumpton
Sarder TV Anchor, Author & Media Professional
What are the 5 momentum factors for success?
Linda Popky (Author & President, Leverage2Market) Linda Popky goes through the five top factors to consider when putting forth a marketing…
How can marketing and sales best work together?
Linda Popky (Author & President, Leverage2Market) Linda Popky talks about the traditional issues between sales and marketing departments and provides recommendations…
What has changed in marketing recently?
Linda Popky (Author & President, Leverage2Market) Linda Popky explains how the landscape of marketing has changed including how consumers view products.…