Introduction – Leonard Sherman
Leonard Sherman (Author & Adjunct Professor, Columbia Business School)
Author & Adjunct Professor, Columbia Business School
Leonard Sherman is the author of "If You’re in a Dogfight, Become a Cat! Strategies for Long-Term Growth". He is an executive in residence and adjunct professor of marketing and management at the Columbia Business School. Len has worked as a senior partner at Accenture, as a managing partner of J.D. Power and Associates, and as a partner at Booz, Allen & Hamilton. He holds a BS in aeronautical engineering, an MS in transportation systems and a PhD in transportation economics, all from Massachusetts Institute of Technology.
Leonard Sherman (Author & Adjunct Professor, Columbia Business School)
Leonard Sherman (Author & Adjunct Professor, Columbia Business School)
Leonard Sherman (Author & Adjunct Professor, Columbia Business School)
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman, CFO and COO of Evergreen Health Cooperative, experienced management consultant,…
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman talks about the dilemma that he believes many companies get…
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman provides his three strategic imperatives to achieving long term profitability…
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman talks about some of the industries that are harder to…
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman discusses what companies should do to help ensure long term…
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman talks about why brand development should be part of an…
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman talks about the importance of the brand promise which he…