What are some common mistakes when launching a new product or service?
John Rossman (Author & Former Amazon Executive ) John Rossman describes some basic mistakes that companies often make when launching an…
Author & Former Amazon Executive
John Rossman is the author of Think Like Amazon: 50 ½ Ideas to Become a Digital Leader. He was an executive at Amazon, where he launched and scaled the Marketplace business, which now accounts for more than 50 percent of all units sold at Amazon.com. He also led the enterprise services business, with responsibilities for Target.com, NBA.com, Toys R Us, and other top brands. He now heads Rossman Partners, a niche business advisory firm that helps clients succeed and thrive in the digital era. Rossman has worked with The Gates Foundation, Microsoft, Nordstrom, Target, Walmart, and many others. He is highly sought after for expert commentary regarding Amazon by global news media, such as the New York Times, CNBC, and Bloomberg, among others.
John Rossman (Author & Former Amazon Executive ) John Rossman describes some basic mistakes that companies often make when launching an…
John Rossman (Author & Former Amazon Executive ) John Rossman explains how the use of the flywheel systems model can be…
John Rossman (Author & Former Amazon Executive ) John Rossman explains why he recommends that companies ‘do the math’ in his…
John Rossman (Author & Former Amazon Executive ) John Rossman discusses some of the strategies used by Amazon for the launching…
John Rossman (Author & Former Amazon Executive ) John Rossman explains why Amazon utilizes narratives rather than presentations to conduct business…
John Rossman (Author & Former Amazon Executive ) John Rossman describes how he sees readers using the ideas in his book,…