Jeff Tan – Full Interview
Jeff Tan (VP Strategy, Posterscope USA)
Jeff Tan
VP Strategy, Posterscope USA
Jeff Tan is a thought leader and change maker in the advertising industry. A digital native, he has consulted with global brands in the USA, UK, Australia and Germany. Jeff has worked on advertising campaigns for clients including Disney, Coca Cola, Calvin Klein, Fox, Nissan, and launched the world’s first face-detection dynamic OOH campaign for General Motors in Los Angeles.
Interviewed By
Tracey Fitzpatrick
Sarder TV Anchor & Former Market News Video Anchor
Learning is… a Deliberate Ongoing Choice
Jeff Tan (VP Strategy, Posterscope USA)
How can the advertising industry embrace change?
Jeff Tan (VP Strategy, Posterscope USA) https://youtu.be/bJ-8Mec23cw Jeff Tan provides three simple steps for the advertising industry and the out of…
What are the elements of a great campaign?
Jeff Tan (VP Strategy, Posterscope USA) https://youtu.be/6IH6rARseeU Jeff Tan lays out the elements of a great advertising campaign including providing strong…
How do you keep your biggest clients?
Jeff Tan (VP Strategy, Posterscope USA) https://youtu.be/C-fKsSUHOq0 Jeff Tan discusses the challenge of keeping big clients such as Disney, General Motors,…
How do you encourage idea collaboration?
Jeff Tan (VP Strategy, Posterscope USA) https://youtu.be/am-KJdVDlG8 Jeff Tan talks about how the collaborative environment at Posterscope that encourages staff to…
What are your responsibilities as VP of Strategy?
Jeff Tan (VP Strategy, Posterscope USA) https://youtu.be/arYUUBXSTrg Jeff Tan discusses his specific responsibilities at Posterscope including overseeing data, and product innovation.
How do you encourage idea creation?
Jeff Tan (VP Strategy, Posterscope USA) https://youtu.be/Y14fZU9biow Jeff Tan talks about the value of collaboration at Posterscope in idea creation. He…
How does Posterscope stay ahead of the competition?
Jeff Tan (VP Strategy, Posterscope USA) https://youtu.be/QDUMUCm7MMM Jeff Tan discusses how Posterscope is able to be successful in the face of…
What is the impact of mobile technology?
Jeff Tan (VP Strategy, Posterscope USA) https://youtu.be/kFaQH9eQe2U Jeff Tan offers his thoughts on how advertisers need to think mobile first when…