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Cara Castronuova (TV Personality & Reporter, NBC’s The Biggest Loser Trainer)
Cara Castronuova provides her advice about personal branding which includes to be true to your essence. She talks about how particularly in the Hollywood environment in the field of entertainment it can be easy to believe your own hype. She states that it is important to keep control of your brand and not allow marketing or branding that is not authentic.