How has advertising evolved in recent years? By Jeff Rosenblum, Author & Co-President of Questus

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Jeff Rosenblum (Author & Co-President of Questus)

Jeff Rosenblum provides his view of how advertising has been transformed in recent decades. He discusses what he sees as a complete revolution in advertising which he believes started with the ability to search the Internet. Rosenblum talks about how once mobile devices were introduced the power in advertising switched from creative brands to inquiring customers who check social media approximately every 4 ½ minutes viewing more than 5000 branded messages per day.


About Author

Jeff Rosenblum

Author & Co-President, Questus

Jeff Rosenblum is an a documentary filmmaker, industry disruptor, and Founding Partner of Questus, a digital marketing agency that has worked with some of the world’s most influential brands including American Express, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll’s, General Mills, Ford, ESPN, Suzuki Motorcycles, The NFL, Universal Orlando, Verizon and more. Jeff wrote and directed The Naked Brand, a groundbreaking documentary about the advertising revolution, and has garnered some of marketing’s most prestigious awards. He is also the author of Friction: Passion Brands in the Age of Disruption.

Interviewed By

Vaishali Jain

Vaishali Jain

Sarder TV Journalist, and Former Bloomberg TV Journalist

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