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Jeff Rosenblum (Author & Co-President of Questus)
Jeff Rosenblum provides his view of how advertising has been transformed in recent decades. He discusses what he sees as a complete revolution in advertising which he believes started with the ability to search the Internet. Rosenblum talks about how once mobile devices were introduced the power in advertising switched from creative brands to inquiring customers who check social media approximately every 4 ½ minutes viewing more than 5000 branded messages per day.