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5 Step System to Create a Brand

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By on Book Review, Marketing & Sales, Sarder Author Talks
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Karen Kang (Author & CEO, BrandingPays LLC)


Karen discusses her five step plan to creating a strong brand including positioning yourself or your company and the unique value that you or your product add, messaging your niche within your target audience, developing a strategy to build the brand, working the ecosystem and using influencers to help you spread the word, and putting your action plan into place.

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About Author

Karen Kang

Author & CEO, BrandingPays LLC

Karen Kang is the author of BrandingPays and a recognized brand strategist. She the CEO and founder of BrandingPays LLC, a corporate and personal branding company. She was a principal and partner with Regis McKenna Inc., the legendary marketing firm that created and launched the Apple brand. She’s consulted to more than 150 organizations in the U.S., Europe and Asia from Fortune 100 companies to non-profits and startups. Her broad experience has included such diverse clients as Ariba, AT&T, Genentech, HP, iCharts, Lavante, Synopsys, Maxtor, NCR, Park Systems, UC Davis Health System and VoyagePrive.

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