About the Author
Nicolaj Siggelkow
Author & Professor at The Wharton School
Nicolaj Siggelkow is the David M. Knott Professor at the Wharton School of the University of Pennsylvania. He is a professor and the former Department Chair of Wharton’s Management Department, and a Co-Director of the Mack Institute for Innovation Management. Siggelkow has conducted strategy workshops with a large number of firms around the world, helping them to assess their own strategies and create new strategic initiatives. His current work an book named Connected Strategies, focus on how both incumbent firms and new start-ups create new business models using “connected strategies” that create much tighter connections between firms and customers.
Interview By
Lyndsay Christian
Sarder TV Anchor & Media Professional
Lyndsay Christian is a multimedia expert, host, television talent, contributor and educator. She’s a host for New York-based digital network BOLD TV, for which she co-anchors the weekly business show, BOLD Biz. She’s also appeared on NJTV News (PBS), New York’s Verizon Fios1 News, NY1 News, NBC Houston and FOX Tulsa. She’s also appeared on “The Wendy Williams Show.”
The journalist is an adjunct professor for Montclair State University’s School of Communication and Media at which she teaches students rudimentary skills of writing for various media platforms. Beyond the classroom, she has organized excursions to The New York Times and CNBC newsrooms, and the WBLS/Hot 97 studio, to expose students to the inner workings of media organizations.
Lyndsay wears an entrepreneur hat as the Chief Marketing Officer of a start-up, The Bougie Bunch Group (BB Group), a collective of four professionals who host networking events for women of color in New York City. She leads media, public relations initiatives, and event logistics.
The multitalented Houston native lends her talents to various community, corporate and social engagements as emcee, moderator, and speaker. She graduated with honors from the University of North Texas with a Bachelor of Arts in Communication Studies and dual minors in dance and secondary education. She is an active member of Alpha Kappa Alpha Sorority, Incorporated.
